Boosting eCommerce with Return Labels
The e-Commerce Boom has Increased Online Sales and Online Returns
Since the second quarter of 2020, e-commerce has increased due to onsite shopping restrictions resulting from the pandemic. Customers went online to purchase food, cleaning supplies and clothing.
According to Adobe’s Digital Economy Index, in the US, e-commerce increased 49% in April compared to the prior month.
This trend does not appear to be a short-term spike. Retail e-commerce is expected to continue increasing in a post-COVID-19 world. In June, large retailer Inditex announced that it will close about 1,200 retail stores around the world to boost online shopping. Other companies are likely to follow suit.
If online sales increase, it is logical that online returns will also increase not only because of the increased sales, but because shopping online is a different experience than shopping in a brick-and-mortar store. Online shoppers are unable to try on items to judge fit and material before purchase. As a result, some customers buy several slightly different items, or even the same item in different sizes and colors. They try the items on at home and return what they don’t want. It therefore comes as no surprise to learn that online purchases are returned up to 30% more often than in-store purchases…
Read the full article at Label and Narrow Web.
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